Focus on Agriculture

COACHELLA, Calif. — The sun-baked desert valley tucked behind the San Jacinto Mountains is best known for an annual music festival that draws 100,000 fans a day and a series of lush, oasis resort towns where well-heeled snowbirds go to golf, sunbathe and party....

SALINAS VALLEY — A new exhibition at the National Steinbeck Center in Salinas highlights a diverse generation of women innovators and their contribution to agriculture by way of technology. “From Farms to Incubators: Women Innovators in California Agtech,” which premiered last month, uses multimedia to...

SOLEDAD — Monterey County’s first Tractor Supply store recently celebrated its grand opening at 447 Nestles Road in Soledad. The new retail location officially opened its doors on Sept. 20 with a well-attended ribbon-cutting ceremony, following a soft opening on Sept. 13. “We are proud to...

SALINAS VALLEY — Salinas Valley Fair has announced the completion of the extensive renovation of the Expo Building, marking a new chapter in its storied history. The 12,000-square-foot, multipurpose facility underwent upgrades in 2022 and 2023, transforming it into a venue for a wide array...

GREENFIELD — Scheid Family Wines is celebrating its 50th anniversary with special events throughout the year in its tasting rooms located in Carmel-by-the-Sea and at its estate winery just off Highway 101 between Greenfield and King City. Based in Monterey County, the family-owned and operated...

SALINAS VALLEY — Hartnell College hosted a special version of the annual Ag Tech Summit — a half-day, in-person program called AgTechX Ed — last month on the Main Campus in Salinas. The Western Growers Center for Innovation and Technology has joined with the California...

SALINAS VALLEY — More than 1,100 backpacks filled with school supplies were delivered to students in King City and Salinas this year as part of Taylor Farms’ 13th annual Backpack Giving Program. After starting the program in Monterey County in 2010, Taylor Farms has since...

Editor’s Note: The following profile is an excerpt from Amy Wu’s upcoming book, “From Farms to Incubators: Women Innovators Revolutionizing How Our Food is Grown,” which tells the stories of women entrepreneurs who are transforming agriculture through high technology. Martha Montoya never imagined that her...

SOLEDAD — Colby Pereira, chief operating officer of Braga Fresh in Soledad, has received the Grower-Shipper Foundation’s 2024 Agricultural Woman of the Year award. The award honors unique leadership qualities held by women working within the agricultural industry in Monterey, Santa Cruz and San Benito...