Focus on Agriculture

SALINAS VALLEY — Salinas Valley Fairgrounds in King City were buzzing last month as the annual Fair Kick-Off event drew more than 600 guests and set an enthusiastic tone for the upcoming 81st Salinas Valley Fair, scheduled for May 15-18. Organized by the Salinas Valley...

KING CITY — Salinas Valley Fair Heritage Foundation has announced Valeria Beltran, a junior at Gonzales High School, as the recipient of the 2025 Heritage Foundation Scholarship. As this year’s winner, Beltran will raise the official Heritage Animal, a hog she has named “Zero,” and...

MONTEREY COUNTY — Raley’s and Washington-based FirstFruits Farms donated 30,000 pounds of fresh apples on April 1 to the Food Bank for Monterey County. The contribution was made possible by Raley’s customers who purchased select apples during January and February as part of a give-back...

GREENFIELD — Scheid Family Wines has successfully obtained the Bee Friendly Farming Certification for its estate White Flower Vineyard, a prestigious designation that underscores the Greenfield winery’s commitment to sustainability and environmental stewardship. This certification, awarded by Pollinator Partnership, recognizes Scheid’s efforts to promote bee...

SALINAS VALLEY — Jordan Davis, a 16-year-old junior at King City High School, has been named the 2025 Miss Salinas Valley Fair. The competition, held March 13-14 at the Salinas Valley Fairgrounds, saw Davis compete against fellow King City teen Aaliyah Sarina in categories including...

GREENFIELD — Lavender Creek Co., a family lavender farm and wellness brand based in Monterey County near Greenfield, recently announced that its Lavender Refreshment Towels have received approval from the Infection Control departments of multiple leading healthcare organizations in California. This approval confirms the towels’...

SOLEDAD — CRU Winery’s tasting room has been designated a Blue Zones Project Participating Organization — the first of its kind to join the health initiative in Monterey County. The acknowledgment recognizes CRU Winery for actively implementing lifestyle changes and environmental modifications to promote longevity...

SALINAS VALLEY — The iconic Artichoke Festival is making a grand return to its roots in the heart of the Salinas Valley this year. Set for June 14-15, the annual festival will take place at the Monterey County Sheriff’s Posse Grounds in Salinas, a move...

GREENFIELD — Scheid Family Wines, a Greenfield family-owned and operated wine company, is entering its eighth year of being 100% powered by renewable wind energy. The wine company has embraced sustainability as a core tenet since its inception in 1972 and is the largest winery...

SALINAS VALLEY — A documentary short film set in the Salinas Valley has been officially selected for the prestigious 2025 Sundance Film Festival, and will have its world premiere during the festival’s celebrated Short Film Program. “The Long Valley” is a 13-minute documentary showcasing the...