ICE CREAM LAUNCHES

KING CITY — Michoacana Pedir De Boca will have its grand opening on Saturday, July 24, preceded by a ribbon cutting on Friday, July 23, at 4:30 p.m. The shop, open daily from 11 a.m. to 9 p.m., is located in the Forum at Broadway, 1301 Broadway St., in King City.


YOUTH COUNCIL

GONZALES — Teens interested in joining the Gonzales Youth Council must apply by the 5 p.m. deadline on July 26. Any Gonzales youth between eighth and 12th grades can apply. The Youth Council serves as an advisory role for both the city and school government leaders. For more information, contact [email protected].


BANK REBRANDS

SALINAS VALLEY — Pacific Valley Bank has refreshed its branding, including a new logo, color palette, merchandising and signage that reflects the bank’s core values of community, relationships and commitment to service. According to the bank, its new logo is a “clean and simple symbol” of its origin story, featuring a solid blue circle with overlapping white lines that can be interpreted as hills or landscape, or simply a representation of the Salinas Valley. The bank, which has served the Central Coast community for more than 15 years, has local branches in Salinas, Monterey and King City.

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Sean Roney is a freelance reporter for King City Rustler and Salinas Valley Tribune, a unified publication of Greenfield News, Soledad Bee and Gonzales Tribune. He covers general news for the Salinas Valley communities in South Monterey County.

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