SALINAS — California Rodeo Salinas has unveiled its 2026 commemorative poster, a striking tribute to patriotism and tradition.
This year’s design features Retired Sgt. First Class James “Guido” Davis parachuting the American flag into the arena from 5,000 feet above — a moment that has become a beloved highlight of the Rodeo. The image was crafted using two photographs by Professional Rodeo Cowboys Association photographer Fernando Sam-Sin and stylized by graphic designer Tracy Hopper.
Davis, a 20-year Army veteran and former Green Beret, will celebrate his 11th year participating in the California Rodeo Salinas in 2026. With over 3,000 jumps to his name, his dedication and service continue to inspire fans and participants alike.
California Rodeo Salinas President Bob Eggers, himself a veteran, shared his thoughts on the new poster.
“There’s something deeply moving about seeing the American flag descend into the arena — it reminds us of the values that rodeo and our country share: grit, honor and freedom. As a veteran, it fills me with pride to see how patriotic this sport truly is,” Eggers said.
The commemorative posters will be sold for $20 (plus tax) at the Salinas Sports Complex in the Rodeo’s souvenir booth (Saturday 10 a.m. to 4 p.m., Sunday 10 a.m. to 3 p.m.) and at the California Rodeo Office located at 1034 N. Main St. in Salinas, Monday through Friday from 9 a.m. to 5 p.m. (closed Fridays from 11:45 a.m. to 1:15 p.m.).
Posters are also available for purchase online at carodeo.com/p/about-us/store.
The 116th California Rodeo Salinas will take place July 16-19, 2026. For more information, visit CARodeo.com or contact the Rodeo Office at 831-775-3100.
